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Marketing problems for farm products in West Pakistan. A contribution to research on domestic marketing in developing countries based on empirical research in six villages in Peshawar, West Pakistan

Kuhn, A.

Sozialokonomische Schriften zur Agrarentwicklung, Gottingen Universitat 2: 323

1971

Document Number: 512417
The basic regional marketing structure in a developing country is described and evaluated on the basis of empirical investigations carried out in Pakistan in 1967/68. The introductory chapter looks at the subject broadly and discusses the contribution that the marketing sector can make to development. The main facts about the marketing position in the study area are outlined. The next chapter deals with the dominant characteristic of this system, the functional link between marketing and credit operations. The fourth chapter draws on the results of the investigation to examine the competitive situation in the main product markets, the next deals with possibilities and problems of measures to encourage co-operative marketing and the final chapter deals with concrete measures which would improve the functioning of the West Pakistan marketing system.

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