Market research surveys in the marketing of consumer products
Kurlberg, P.A.; Blomgren, P.
Acta Dermato-Venereologica. Supplementum 177: 47-52
1992
ISSN/ISBN: 0365-8341 PMID: 1466186 Document Number: 392100
To achieve commercial success, any skin care product having given functional properties will on the consumer market also depend on a high degree of attraction, comfort and effective marketing. To accomplish this, consumer surveys are necessary in the various stages of product development and the marketing process. A brief description of the latter is given and of the various types of related surveys. To illustrate certain product tests, examples are given of the relaunch of HTH in the nordic markets.