The process of communication. Paper presented on 7 February 1980 to an inter-country seminar on agricultural extension and communication programmes sponsored by Department of Technical and Economic Cooperation of the Royal Thai Government and Kasetsart University
Gecolea, R.H.
Research Bulletin, United Nations Development Programme, Development Support Communication Planning (RB 373): 8
1980
Document Number: 426450
Having defined communication as "the process of sharing ideas, feelings or attitudes", the various components of the communication process are identified and discussed. These are: (1) receiver: the field worker should know his audience; (2) message: implications to the farmer; (3) channel: words may not be the most effective way of transmitting the message; (4) feedback: effect on the receiver, and correcting subsequent messages until the communication objective is achieved; (5) sender: those engaged in rural extension and communication need adequate training, and to share ideas with rather than transmit ideas to, the farmers.