Health Plans Can't Ignore the Customer Experience Any Longer
Swanson, E.
Managed Care 26(10): 32
2017
ISSN/ISBN: 1062-3388 PMID: 29068300 Document Number: 693168
With regulations limiting differentiation between products, health plans must rethink consumer experience to meet expectations of today's consumers, who seek convenience, quality, and speed from their health care organizations. Many plans understand they need to connect more effectively with their end customers, but technological, cultural, and other obstacles are in the way.
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