In search for excellence: an effective strategy for dentistry
Lavelle, C.L.
American Journal of Dentistry 7(1): 60-64
1994
ISSN/ISBN: 0894-8275 PMID: 9115685 Document Number: 430915
Traditional market strategies no longer stimulate sufficient dental service demands to maintain full employment for all members of the profession. However, the dental needs of adults, particularly older adults, continue to escalate. A more effective strategy should be focused on the provision of services that consistently exceed the expectations of patients.