Marketing imaging services
Bouchard, E.A.
Radiology Management 14(4): 41-47
1992
ISSN/ISBN: 0198-7097 PMID: 10123088 Document Number: 390550
"Communication with physicians and patients is critical to successfully marketing technology," says Mr. Bouchard, author of a new handbook for radiology managers. In this section from his book, he describes the components of a successful marketing plan and tries to dispel several myths about marketing. He also describes benchmarks for success, and provides a sample plan to promote mammography services.
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