Developing marketing pamphlets for diagnostic radiology services
Swanson, D.P.; Thrall, J.H.
Radiology Management 8(3): 46-51
1986
ISSN/ISBN: 0198-7097 PMID: 10278757 Document Number: 273437
The marketing of professional services requires an approach that differs from that utilized in the conventional marketing of products and services. This article describes the considerations that were involved in the development and implementation of marketing pamphlets for diagnostic radiology services.
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