Marketing medical services to an aging America
Mast, L.J.
College Review 10(2): 59-77
1993
ISSN/ISBN: 0742-8057 PMID: 10183124 Document Number: 410507
Consumers over age 50 currently comprise 40 percent of consumer demand. Medical services provided in the group practice setting must be structured to accommodate the unique needs of their increasing number of elderly patients According to this professional paper, the development of a marketing plan will provide a strategy that will keep the medical group competitive among older consumers.
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