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Aging population presents marketing opportunities for dietitians

Foltz, M.B.; Ryan, A.S.

Journal of the American Dietetic Association 87(5): 633-635

1987

ISSN/ISBN: 0002-8223
PMID: 3571782
Document Number: 304828
An evaluation of statistical data developed during the 2nd National Health and Nutrition Examination Survey (NHANES II) was applied to develop marketing strategies for dietitians, focusing on the expanding elderly market. This evaluation showed that socioeconomic status influenced the level of fatness, with poorer men tending to be leaner and poorer women fatter than their richer counterparts. Other findings on factors influencing eating and nutrition (living alone; eating habits; medical history conditions) also are discussed. Anthropometric and nutrient intake data by age, per capita income, and living arrangement are summarized, covering both sexes between ages 55-74. The evaluation specifically identified several factors that could be integrated into nutrition programs for the older US population.(wz)

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