A marketing matrix for health care organizations
Weaver, F.J.; Gombeski, W.R.; Fay, G.W.; Eversman, J.J.; Cowan-Gascoigne, C.
Health Care Strategic Management 4(6): 20-24
1986
ISSN/ISBN: 0742-1478 PMID: 10277498 Document Number: 269019
Irrespective of the formal marketing structure successful marketing for health care organizations requires the input on many people. Detailed here is the Marketing Matrix used at the Cleveland Clinic Foundation in Cleveland, Ohio. This Matrix is both a philosophy and a tool for clarifying and focusing the organization's marketing activities.