Computerized models for strategic planning and marketing
Coffey, R.J.
Health Care Strategic Management 3(3): 8-11
1985
ISSN/ISBN: 0742-1478 PMID: 10299920 Document Number: 261026
In the rapidly changing health care industry, planning and marketing based primarily on historical information is no longer sufficient. The use of computerized models to evaluate alternatives is proposed as a key part of strategic planning and marketing. The general concept, approach, components, and uses of such models are described in general, followed by an example model including the inputs, formats, and outputs, Finally, the use and interpretation of such models are discussed.