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Three dimensional strategic marketing analysis for hospitals

Allcorn, S.

Health Care Strategic Management 3(1): 9-12

1985

ISSN/ISBN: 0742-1478
PMID: 10299815
Document Number: 251085
Hospital administrators have no choice, they must become effective marketers. marketing should commence with a careful evaluation of the strategic operating variables that influence directly the success or failure of marketing strategies. Three dimensional strategic marketing analysis can be a valuable technique for hospital administrators to conceptualize better and exploit the nature of their hospital's unique competitive environment. The following discussion provides administrators with an analytical instrument that can help with managing the complexities of health care marketing.

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