A prospective and retrospective look at the diffusion model
Rogers, E.M.
Journal of Health Communication 9 Suppl. 1: 13-19
2004
ISSN/ISBN: 1081-0730 PMID: 14960401 DOI: 10.1080/10810730490271449Document Number: 250748
In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.
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