Effective public relations that work to build your practice
Powell, R.
Journal of the American Optometric Association 53(7): 577-579
1982
ISSN/ISBN: 0003-0244 PMID: 7119348 Document Number: 193673
Work actively to promote your practice externally, using ideas with which you feel comfortable. Develop internal public relations that include a review of your own doctor/patient relationships, proper telephone etiquette that is effective, assistant training, and patient communications. Attend practice management seminars and always try to incorporate at least one new idea into your office routine after each meeting. Read, think about innovation, and be honest, sincere, and enthusiastic!! You and your patients will benefit!