Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence
Friedman, M.
Journal of Medical Practice Management Mpm 28(2): 150-152
2012
ISSN/ISBN: 8755-0229 PMID: 23167037 Document Number: 662290
Social media is an effective, efficient tool for physicians to use to grow their practices, network, and distribute information to large groups of people. While 87% of physicians use social media in their personal lives--everything from Facebook, to Twitter, to blogs and YouTube--only 26% use two or more sites for connecting professionally. What an opportunity they're missing! Healthcare professionals, in particular, must heed a few words of warning, but beyond that, there are some proven tricks for developing a respected, charismatic online presence.