Dementia and advertising techniques
Bormans, K.
Nederlands Tijdschrift Voor Geneeskunde 161: D1792
2017
ISSN/ISBN: 0028-2162 PMID: 28936934 Document Number: 693008
Dementia is tough for the person who is suffering from it, but also stressful for the entourage. The decrease of contact and recognition is difficult for these 'shadow victims of the disorder'. Looking at dementia as mere 'memory loss' may cause feelings of powerlessness, since there is currently no medication that can prevent or cure this deterioration process. Shifting the emphasis to 'loss of communication' makes the problem somewhat easier to deal with. What if advertising techniques could boost the challenging dialogue with people suffering from dementia?