Marketing and medicine: a questionable mix
Moran, M.E.; Baum, N.H.
Journal of Medical Practice Management Mpm 28(1): 33-36
2012
ISSN/ISBN: 8755-0229 PMID: 22920024 Document Number: 656728
Historically, medicine has been an evolving art and science. It never remains the same. Only in the past few decades has it been acceptable for doctors to market and promote their practices. This article will review the history of medical marketing and provide ethical examples of marketing that might be available to any physician, in any practice, and in any geographic location.
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