Branding your medical practice
Maley, C.; Baum, N.
Journal of Medical Practice Management Mpm 25(6): 379-382
2010
ISSN/ISBN: 8755-0229 PMID: 20695252 Document Number: 647513
Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the "look and feel" of your office, you and your staff your materials, and every other detail that gives your patients clues as to who you are and what you value. This article will review the strategies that go into building your own solid brand so your existing patients, as well as prospective ones, are attracted and loyal to you and your brand.