Branding your practice: twelve practical steps to creating lifelong patient relationships
Neely, M.H.
Journal of Medical Practice Management Mpm 20(5): 266-270
2005
ISSN/ISBN: 8755-0229 PMID: 15921141 Document Number: 584921
The concept of branding is not limited to large companies. It can be successfully applied in medical practices to those individuals or groups that wish to establish a distinct identity in the marketplace. Branding a medical practice establishes a competitive advantage, ensures a more predictable flow of patients, and ultimately enhances patient satisfaction. This article conceptualizes the branding process and provides guidelines for implementation that are applicable to a variety of budgets.