Tips from the toolkit: 2--assessing organisational strengths
Steer, N.
Australian Family Physician 39(3): 168-169
2010
ISSN/ISBN: 0300-8495 PMID: 20369123 Document Number: 638221
'SWOT' is a familiar term used in the development of business strategy. It is based on the identification of strengths, weaknesses, opportunities and threats as part of a strategic analysis approach. While there are a range of more sophisticated models for analysing and developing business strategy, it is a useful model for general practice as it is less time consuming than other approaches. The following article discusses some ways to apply this framework to assess organisational strengths (and weaknesses). It is based on The Royal Australian College of General Practitioners' "General practice management toolkit".