Targeting excellence in today's marketplace
Marchack, B.W.
Journal of the California Dental Association 25(6): 433-436
1997
ISSN/ISBN: 1043-2256 PMID: 9534433 Document Number: 474737
Managed care has greatly affected the health care marketplace in medicine and, to a lesser extent, in dentistry. These systems encourage over- and undertreatment of patients; and those patients, and their employers, are beginning to take notice. Meanwhile, the modern patient has become increasingly concerned with receiving excellent service. In this still-evolving marketplace, there lies challenge and opportunity for dentists.