Healthcare ads getting aggressive

Jaklevic, M.C.

Modern Healthcare 26(39): 50-52

1996


ISSN/ISBN: 0160-7480
PMID: 10161898
Document Number: 462462
Contrary to some expectations that managed care would negate consumer advertising, it has instead increased competition in many markets, forcing providers to sell themselves more aggressively. Some hospitals' marketing strategies have competitors crying foul.

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