Healthcare ads getting aggressive
Jaklevic, M.C.
Modern Healthcare 26(39): 50-52
1996
ISSN/ISBN: 0160-7480 PMID: 10161898 Document Number: 462462
Contrary to some expectations that managed care would negate consumer advertising, it has instead increased competition in many markets, forcing providers to sell themselves more aggressively. Some hospitals' marketing strategies have competitors crying foul.
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