Changing food consumption patterns and their impact on the Quick Service Restaurant industry
Hahm, S.P.; Khan, M.A.
Journal of Restaurant and Foodservice Marketing 4(3): 65-79
2001
ISSN/ISBN: 1052-214X DOI: 10.1300/j061v04n03_03Document Number: 412339
During the past two decades there have been significant changes in US food consumption patterns. Consumers are purchasing smaller quantities of milk, eggs, pork, and beef. They are consuming more poultry, fish, fruits and vegetables. Such trends in food demand are important since they may require corresponding changes in marketing and production strategies for the foodservice industry. This study investigates the driving forces that influence consumer food preferences and the trends in food consumption patterns, and consequently their influence on the Quick Service Restaurant industry.