Marketing: Part 4 of 4. Using quality assurance to promote the generic role
Notter, J.
Health Visitor 65(11): 410-411
1992
ISSN/ISBN: 0017-9140 PMID: 1294543 Document Number: 396688
Unless customers--purchasers, providers and the public--can identify the benefits of the health visiting service they are unlikely to see it as a priority provision, warns Joy Notter. In the fourth and final article in this series, she examines the role of quality and quality assurance in a marketing strategy to sell health visiting services.
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