Marketing: Part 4 of 4. Using quality assurance to promote the generic role

Notter, J.

Health Visitor 65(11): 410-411

1992


ISSN/ISBN: 0017-9140
PMID: 1294543
Document Number: 396688
Unless customers--purchasers, providers and the public--can identify the benefits of the health visiting service they are unlikely to see it as a priority provision, warns Joy Notter. In the fourth and final article in this series, she examines the role of quality and quality assurance in a marketing strategy to sell health visiting services.

Document emailed within 1 workday
Secure & encrypted payments