Qualitative evaluation of an AIDS health education poster. A rapid assessment method for health education materials
Evian, C.R.; Ijsselmuiden, C.B.; Padayachee, G.N.; Hurwitz, H.S.
South African Medical Journal 78(9): 517-520
1990
ISSN/ISBN: 0256-9574 PMID: 1700480 Document Number: 372713
In January 1989, the Johannesburg City Health Department developed an AIDS education poster. The poster was adapted from a cartoon in the Sowetan newspaper and was formally evaluated before its final production. As a result of this evaluation further editing and restructuring of the poster proved necessary. The methodology used in the evaluation is outlined, and some of the findings that emerged during the evaluation are discussed, since few formal evaluations of health education material seem to have been documented in South Africa. This study highlights the importance of formative evaluation of printed health educational media by a sample of the target audience before production and distribution.