HealthStyles: a new psychographic segmentation system for health care marketers
Endresen, K.W.; Wintz, J.C.
Journal of Medical Practice Management Mpm 3(4): 273-277
1988
ISSN/ISBN: 8755-0229 PMID: 10288444 Document Number: 320896
HealthStyles is a new psychographic segmentation system specifically designed for the health care industry. This segmentation system goes beyond traditional geographic and demographic analysis and examines health-related consumer attitudes and behaviors. Four statistically distinct "styles" of consumer health care preferences have been identified. The profiles of the four groups have substantial marketing implications in terms of design and promotion of products and services. Each segment of consumers also has differing expectations of physician behavior.
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