Customer relations data aids marketing efforts
Werronen, H.J.
Health Care Strategic Management 6(8): 4-5
1988
ISSN/ISBN: 0742-1478 PMID: 10288555 Document Number: 315636
A customer relations information system can help improve a hospital's marketing performance. With such a system, the author writes, a medical center can easily redirect its information systems away from the traditional transaction-oriented approach toward the building of long-lasting relationship with customers.
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