Customer relations data aids marketing efforts
Werronen, H.J.
Health Care Strategic Management 6(8): 4-5
1988
ISSN/ISBN: 0742-1478 PMID: 10288556 Document Number: 312311
A customer relations information system can help improve a hospital's marketing performance. With such a system, the author writes, a medical center can easily redirect its information systems away from the traditional transaction-oriented approach toward the building of long-lasting relationship with customers.
Document emailed within 1 workday
Related Documents
Werronen, H.J. 1988: Customer relations data aids marketing efforts Health Care Strategic Management 6(8): 4-5Plouffe, P.; Provost, L. 1997: Electronic customer data management system : Maclaren's system provides both customer and technical information Pulp Pap. Can 98(12): 107-109
Cirillo, A. 2008: Turning customers into crusaders. Leveraging word of mouth through a systematic process can improve target marketing and customer satisfaction Provider 34(4): 37-38
Dooley, J.Allyson.; Jones, S.C.; Iverson, D. 2014: Using Web 2.0 for health promotion and social marketing efforts: lessons learned from Web 2.0 experts Health Marketing Quarterly 31(2): 178-196
Kashiwag, K.; Aihara, M.; Inatani, M.; Iwase, A.; Kawase, K.; Sugiyama, K.; Nakazawa, T.; Nakamura, M.; Fukuchi, T.; Yoshitomi, T.; Araie, M. 2016: Current Status of Glaucoma-related Data Management and Efforts toward Data Standardization Nippon Ganka Gakkai Zasshi 120(8): 540-547
2002: Practice marketing techniques. II: Public relations South African Medical Journal 92(1): 28-29
Cohen, J. 2006: HIV/AIDS: Latin America & Caribbean. Honduras: mission possible: integrating the church with HIV/AIDS efforts Science 313(5786): 482
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Martin, D.J. 1993: Coping with AIDS and AIDS-risk reduction efforts among gay men Aids Education and Prevention: Official Publication of the International Society for Aids Education 5(2): 104-120
Kvittingen, J. 1988: AIDS. Epidemiologic efforts Tidsskrift for den Norske Laegeforening: Tidsskrift for Praktisk Medicin Ny Raekke 108(22): 1651
Kmietowicz, Z. 2004: Women are being let down in efforts to stem HIV/AIDS Bmj 328(7435): 305
Muula, A.S. 2002: HIV/AIDS prevention efforts in Malawi Malawi Medical Journal: the Journal of Medical Association of Malawi 14(2): 26-27
Aragonés López, C.; Campos Díaz, J.Raúl.; Sánchez Valdés, L.; Pérez Avila, L.Jorge. 2007: AIDS Prevention Group: 15 years of sustained efforts for the prevention of HIV/AIDS Revista cubana de medicina tropical 59(3): 261-269
Grimm, R.H. 1997: Intersalt data. Collaborative efforts must be made to reduce sodium in diet Bmj 315(7106): 487
Navarrete, H.; Sandoval, A. 1979: Agricultural marketing rationlization and modernization, Ecuador. Potato marketing improvement programme. Project: enterprise for potato marketing and industrialization (EMCIPA) Racionalizacion y modernizacion del mercadeo agropecuario, Ecuador Programa de mejoramiento del mercadeo de la papa Proyecto: Empresa de Comercializacion e Industrializacion de la Papa EMCIPA: 44