Reconceptualising Personas Across Cultures: Archetypes, Stereotypes and Collective Personas in Pastoral Namibia
Cabrero, D.G.; Winschiers-Theophilus, H.; Abdelnour-Nocera, J.
IFIP Advances in Information and Communication Technology: 96-109
2016
ISSN/ISBN: 1868-422X Document Number: 299782
The paucity of projects where persona is the research foci and a lack of consensus on this artefact keep many reticent about its purpose and value. Besides crafting personas is expected to differ across cultures, which contrasts the advancements in Western theory with studies and progress in other sites. We postulate User-Created Personas reveal specific characteristics of situated contexts by allowing laypeople to design persona artefacts in their own terms.