Africa: using radio soap operas to promote family planning
Lettenmaier, C.; Krenn, S.; Morgan, W.; Kols, A.; Piotrow, P.
Hygie 12(1): 5-10
1993
ISSN/ISBN: 0751-7149 PMID: 8462987 Document Number: 291137
Programmes that combine mass media and popular entertainment formats can be a potent force in health communication since they can reach large audiences with persuasive messages. Not only can such programmes increase knowledge and stimulate approval, but also, when used effectively, they can change behaviour.
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