Africa: using radio soap operas to promote family planning

Lettenmaier, C.; Krenn, S.; Morgan, W.; Kols, A.; Piotrow, P.

Hygie 12(1): 5-10

1993


ISSN/ISBN: 0751-7149
PMID: 8462987
Document Number: 291137
Programmes that combine mass media and popular entertainment formats can be a potent force in health communication since they can reach large audiences with persuasive messages. Not only can such programmes increase knowledge and stimulate approval, but also, when used effectively, they can change behaviour.

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