The role of public relations in strategic planning
Ristino, R.J.
Health Care Strategic Management 3(1): 4-8
1985
ISSN/ISBN: 0742-1478 PMID: 10299813 Document Number: 261403
Strategic planning, although ultimately the responsibility of the organization's chief executive officer, requires the participation of the entire management staff. This article, the first in an HCSM series on the organizational requirements of strategic planning, reviews public relations' role, involvement, and interaction with other departments during the strategic planning process.
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