Question Effects on Question Generation and the Mediation of Attitude Change
Howard, D.J.; Kerin, R.A.
Psychological Reports 75(1 Pt 1): 209-210
1994
ISSN/ISBN: 0033-2941 PMID: 7984725 DOI: 10.2466/pr0.1994.75.1.209Document Number: 235605
80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect.