Professional marketing for optometry
Miller, S.C.
Journal of the American Optometric Association 54(9): 819-822
1983
ISSN/ISBN: 0003-0244 PMID: 6619485 Document Number: 207874
Most optometrists are unfamiliar with the concepts of marketing. Yet to be successful in today's highly competitive health care environment, some marketing efforts may be needed. The four key elements of successful marketing are reviewed and related to professional optometric practice applications. Understanding what the public wants and needs in vision care is a key to developing an effective professional marketing program. Various strategies for retaining and attracting patients are discussed.
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