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The Radio Communication Project in Nepal: a culture-centered approach to participation

Dutta, M.Jyoti.; Basnyat, I.

Health Education and Behavior the Official Publication of the Society for Public Health Education 35(4): 442-454

2008

ISSN/ISBN: 1090-1981
PMID: 18709698
DOI: 10.1177/1090198106287450
Document Number: 202761
Considerable research has been conducted on the topic of entertainment-education (EE), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the case of the Radio Communication Project (RCP) in Nepal to demonstrate the effectiveness of EE and to argue that EE campaigns can indeed be participatory in nature.

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