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Role of media in disseminating agricultural information

Ayaz, M.

Journal of Rural Development and Administration 22(1): 108-112

1990

Document Number: 198458
The paper examines the role of communication in agricultural development in developing countries and reviews the present role of communication in disseminating agricultural information. Studies conducted over the last 30 years are cited to demonstrate the vital role of communication in development. Both communication channels, interpersonal and mass media, should be combined together in an effort to salvage the best of each. Information should also be relevant to the local situation.

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