Online Reputation Management and Patient Satisfaction
Pfeffer, G.B.; Besh, B.; Lee, T.H.; Pearson, A.
Instructional Course Lectures 67: 659-666
2018
ISSN/ISBN: 0065-6895 PMID: 31411447 Document Number: 697016
Online reputation management is critical in orthopaedic practice. All orthopaedic surgeons have an online reputation. Some aspects of an orthopaedic surgeon's online reputation can be controlled and other aspects of an orthopaedic surgeon's online reputation cannot be controlled. Online reputation management involves enhancing patient-surgeon communication and, ultimately, patient satisfaction. Patient-reported outcome measures are increasingly drivers of physician behavior, and potential untoward consequences must be monitored. In the future, patient-experience data are very likely to be among the most prominent forms of quality data on the Internet.