Wooing patients with technology
Myers, M.
Healthcare Financial Management Journal of the Healthcare Financial Management Association 67(4): 46-48; 50
2013
ISSN/ISBN: 0735-0732 PMID: 23596831 Document Number: 669747
Technologies that can give healthcare organizations a marketing advantage with patients include: Registration kiosks that request payment automatically, in a more comfortable environment for both patients and registration staff. Emails that enable patients to schedule initial visits and follow-up care. Secure online messaging platforms that enable patients to obtain timely answers to questions they have for their providers both before and after receiving services.