Drug companies monitor prescriptions and sales to fine-tune their marketing strategies
Prescrire International 19(107): 140-141
2010
ISSN/ISBN: 1167-7422 PMID: 20738051 Document Number: 647827
Market research companies analyse drug prescriptions and sales in community and hospital pharmacies, thus enabling drug companies to refine their marketing strategies. Some information of interest to drug companies is provided directly by healthcare professionals, sometimes unwittingly, and sometimes in return for small "favours".
Document emailed within 1 workday
Related Documents
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
2012: Key opinion leaders: used as a marketing tool by drug companies Prescrire International 21(128): 163-165
Hale, D.H. 2016: Pilot to Profit: Navigating Modern Business Entrepreneurship to Build your Own Business Using Online Marketing, Social Media, Content Marketing and Sales The Journal of Applied Management and Entrepreneurship 21(3): 131-132
Hale, D.H. 2016: Pilot to Profit: Navigating Modern Business Entrepreneurship to Build your Own Business Using Online Marketing, Social Media, Content Marketing and Sales The Journal of Applied Management and Entrepreneurship 21(3): 131-132
Feldmeier, H.; Spangenberg, K.; Egger, M.; Heinrich, H. 1981: Analysis of drug prescriptions--the possibility of determining the justification of prescriptions and patient compliance Zeitschrift für Arztliche Fortbildung 75(18): 854-855
Springer, V.; Kisska, I.; Hrcková, M. 2002: Drug policy in Slovakia and its reflection in prescriptions. 1. Prescriptions for mass-produced drugs according to physician specialty Ceska a Slovenska Farmacie: Casopis Ceske Farmaceuticke Spolecnosti a Slovenske Farmaceuticke Spolecnosti 51(3): 129-133
Moon, S. 2005: By the numbers. Top 20 pharmaceutical companies ranked by U.S. sales, November 2003 to October 2004 Modern Healthcare 35(1): 32
1984: Social marketing program sales Social Marketing Forum 1(4): 6-7
Louden, T.L. 1989: Sales and marketing need two distinct approaches Modern Healthcare 19(32): 32
Katsande, K.C. 1987: Food marketing strategies in public enterprises in developing countries : the case of milk marketing in Zimbabwe in Strategic marketing planning in public enterprises Public Enterprise 7(3-4): 273-287
McKenna, J.; Gutierrez, K.; McCall, K. 2000: Strategies for an effective youth counter-marketing program: recommendations from commercial marketing experts Journal of Public Health Management and Practice: Jphmp 6(3): 7-13
Thornton, P. 1990: Sales process and marketing require training, organization Provider 16(5): 28-29
Harvey, P.D. 1994: The impact of condom prices on sales in social marketing programs Studies in Family Planning 25(1): 52-58
Farris, K.B.; Aquilino, M.L.; Batra, P.; Marshall, V.; Losch, M.E. 2015: Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study Bmc Public Health 15: 143
Farris, K.B.; Aquilino, M.L.; Batra, P.; Marshall, V.; Losch, M.E. 2015: Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study Bmc Public Health 15: 143