The total picture: developing a patient experience
Meyers, S.
Trustee the Journal for Hospital Governing Boards 62(2): 18-22; 2
2009
ISSN/ISBN: 0041-3674 PMID: 22111203 Document Number: 634917
The correlation between a patient's level of engagement with a hospital and brand loyalty led the Cleveland Clinic to develop a new C-suite position: the chief experience officer.
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