Want to increase cosmetic dentistry? Targeted internal marketing is your secret weapon
Levin, R.P.
Compendium of Continuing Education in Dentistry 28(12): 674-675
2007
ISSN/ISBN: 1548-8578 PMID: 18186173 Document Number: 614913
Designing internal marketing strategies with strong emotional appeal is the key to attracting more cosmetic patients to the practice. Dentists who use cost-effective and highly targeted internal marketing strategies will appeal to a broader range of patients. These methods also help practices increase their credibility and forge a stronger image in the community as an office with cosmetic expertise.