Hospital CRM: unexplored frontier of revenue growth?
Young, T.
Healthcare Financial Management Journal of the Healthcare Financial Management Association 61(10): 86-90
2007
ISSN/ISBN: 0735-0732 PMID: 17953188 Document Number: 611005
Customer relationship management (CRM) has a less-than-stellar reputation, in large part because efforts to implement it have been piecemeal and not well funded. The technologies now exist to make CRM much more effective than it has been in the past. Many hospitals today are demonstrating a substantial ROI from implementing a comprehensive CRM program.