Social marketing of condoms (female, too) gets going (again) . Zimbabwe
Winter, J.
Aids Analysis Africa 7(2): 6
1997
ISSN/ISBN: 1016-8974 PMID: 12290344 Document Number: 566152
More than 10% of Zimbabwe's population is thought to be infected with HIV. Protector condoms, marketed by Johnson and Johnson (Zimbabwe), have been available in Zimbabwe for several years, but supplies often ran out due to contractual difficulties with the US Agency for International Development (USAID). Population Services International (PSI), with the financial support of Britain's Overseas Development Administration (ODA) and USAID, has relaunched the condom social marketing program in Zimbabwe and will also introduce female condoms for the first time in May. Selling for about Z$1 (US$0.09) each, the subsidized male condoms will be marketed in places where the public sector cannot go, such as gas stations, supermarkets, convenience grocery stores in high-density suburbs, beer halls, and night clubs. Approximately 5 million condoms are expected to be sold in 1997, although most condoms will still be supplied free of charge through the public sector. The female condoms will be priced at Z$3 each. PSI hopes to sell 40,000 per year, while another 400,000 will be given away in hospitals, family planning clinics, and other public health services.