No "magic bullet": exploring community mobilization strategies used in a multi-site community based randomized controlled trial: Project Accept (HPTN 043)
Tedrow, V.A.; Zelaya, C.E.; Kennedy, C.E.; Morin, S.F.; Khumalo-Sakutukwa, G.; Sweat, M.D.; Celentano, D.D.
Aids and Behavior 16(5): 1217-1226
2012
ISSN/ISBN: 1573-3254 PMID: 21822627 DOI: 10.1007/s10461-011-0009-9Document Number: 561833
As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.
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