Portrayals of African Americans in family medicine recruiting literature
Nasir, L.S.
Nebraska Medical Journal 81(2): 37-38
1996
ISSN/ISBN: 0091-6730 PMID: 8821924 Document Number: 467192
To study portrayals of African Americans in family medicine recruiting literature on a quantitative basis. Survey. Seventy six family medicine residency recruiting brochures, from programs responding to letters requesting "information and an application" for an unrelated study. Numbers of African Americans portrayed as physicians, other health care professionals, patients, and other in recruiting brochures. Out 2433 individuals portrayed, African Americans accounted for 4.2% of physicians, 10.8% of other health care providers, and 17% of patients. Brochures from twenty three programs, containing photographs of 502 individuals portrayed no African Americans. About one third of a sample of family practice program brochures sent to resident applicants in 1992 contained no photographs of African Americans. Implications for the recruitment of minorities to family medicine programs are discussed.