A cross-country study of commercial contraceptive sales programs: factors that lead to success
Boone, M.S.; Farley, J.U.; Samuel, S.J.
Studies in Family Planning 16(1): 30-39
1985
ISSN/ISBN: 0039-3665 PMID: 3983980 DOI: 10.2307/1965815Document Number: 408595
This report presents results from a comparison of subsidized commercial contraceptive marketing programs in 11 developing countries, and makes recommendations for program planning based on findings. The analysis, based on a combined quantitative approach of analysis of variance, factor analysis, and regression analysis, suggests that the successful sale of oral contraceptives is related to level of socioeconomic development, the absence of prescription requirements, and the level of commitment to family planning activities. On the other hand, the successful sale of condoms is related to marketing factors, which include price and advertising. A final discussion of the possible effect of qualitative factors suggests cultural and historical variables that could account for the remaining unexplained variations in sales performances.