Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem
Siska, M.; Jason, J.; Murdoch, P.; Yang, W.S.; Donovan, R.J.
American Journal of Public Health 82(7): 1029-1032
1992
ISSN/ISBN: 0090-0036 PMID: 1609906 DOI: 10.2105/ajph.82.7.1029Document Number: 382256
The efficacy of two public service announcements form Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.