Using mass transit public service advertising to market family planning
Blonna, R.; McNally, K.; Grasso, C.
Journal of Health Care Marketing 10(1): 53-55
1990
ISSN/ISBN: 0737-3252 PMID: 10104014 Document Number: 374237
To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the advertised hotline, resulting in a like number of referrals to family planning service providers. Also, 2664 new patients examined in the state's family planning agencies in 1986 cited exposure to the media campaign as the reason for their visits. The results of the campaign and their implications for other public service agencies are discussed.