Teleservices center puts a new twist on an old concept
Lazarus, I.R.
Health Care Strategic Management 9(7): 16-17
1991
ISSN/ISBN: 0742-1478 PMID: 10111540 Document Number: 369886
Telemarketing has been used for decades to increase revenues for companies in every industry. But how can a Teleservices Center (TSC), the next generation of the telemarketing scheme, fit into a hospital's strategy for growth? The author suggests the importance of this technique to increase referrals and the number of physicians bonded to the institution.