Promotional campaign of temporary methods on the Atlantic Coast
Negrette, J.C.
Profamilia Planificacion Poblacion y Desarollo 5(15): 14-16
1989
ISSN/ISBN: 0122-0977 PMID: 12282896 Document Number: 368566
In 1986 the Third National Survey on Contraceptive Prevalence took place in Colombia. The results of this article are based on the CPR of Colombia's Atlantic Coast. The information demonstrated the high prevalence of female sterilization in the area, but also the lowest CPR among temporary methods. As a result of these outcomes PROFAMILIA, along with The Futures Group/SOMARC and Johns Hopkins University launched a promotional campaign in the Atlantic Region to increase the CPR. However, prior to the campaign, PROFAMILIA instituted 2 surveys to collect baseline data for the promotional campaign. The initial KAP survey was the 1st of its kind in the Atlantic Coast directed at men (15-59) and women (15-49) in fertile ages; while the 2nd KAP survey was directed at the pharmacists in the region. Focus groups were organized to determine attitudes and practices of individual men and women in the area. The social marketing of condoms and orals took place because of the attitudes of men and women towards childbearing. Most women wanted to have their children quickly followed by getting "disconnected" from childbearing through sterilization. While they are having children, they need the pill to properly space each birth. The outcomes of marketing these 2 methods demonstrated that condoms were easier to market than the pill.