Curbing opportunism in marketing channels: the roles of influence strategy and perceived fairness
Jia, F.; Wei, L.; Jiang, L.; Hu, Z.; Yang, Z.
Journal of Business Research 131: 69-80
2021
ISSN/ISBN: 0148-2963 Document Number: 360052
Document emailed within 1 workday
Related Documents
Dutta, M.Jyoti. 2008: Health Marketing Quarterly special issue: media strategy in health marketing Health marketing quarterly 25(1-2): 1-7Doucette, W.R.; Schommer, J.C.; Wiederholt, J.B. 1993: The political economy of pharmaceutical marketing channels: a conceptual framework Clinical Therapeutics 15(4): 739-751
Kataoka-Yahiro, M.R. 2010: Filipino American grandparent caregivers' roles, acculturation, and perceived health status Journal of cultural diversity 17(1): 24-33
Tupper, S.R. 2006: The nurse informaticist in metropolitan Minnesota: Credentials, salary, perceived roles, and value to the organization Studies in Health Technology and Informatics 122: 376-380
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Gaglio, G. 2010: Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies Recherches Sociologiques et Anthropologiques 41(1): 125-141
Andrews, A.H. 1984: Strategy for marketing preventive medicine Veterinary Record 115(12): 305
Langford, T.; Ponting, J.R. 1992: Canadians' responses to aboriginal issues: the roles of prejudice, perceived group conflict and economic conservatism Canadian Review of Sociology/Revue canadienne de sociologie 29(2): 140-166
Mathis, L.L. 1987: Health care marketing. a strategy that works! Texas Hospitals 43(5): 8-11
Gombeski, W.R.; Taylor, J.; Piccirilli, A.; Cundiff, L.; Britt, J. 2007: Effectively executing a comprehensive marketing communication strategy Health Marketing Quarterly 24(3-4): 97-115
Berlingeri, L.T. 1997: Social marketing: a strategy for promoting the health-related professions Puerto Rico Health Sciences Journal 16(1): 93-95
Rioufol, C.; Vial, T.; Pulce, C.; Descotes, J. 2002: Correspondents in post- marketing surveillance, drug dependence surveillance, and toxicovigilance: definition and roles Therapie 57(2): 201-204
Diaz, T; Bui, N H. 2017: Subjective Well-Being in Mexican and Mexican American Women: The Role of Acculturation, Ethnic Identity, Gender Roles, and Perceived Social Support Journal of Happiness Studies 18(2): 607-624
Bernardi, L. 2003: Channels of Social Influence on Reproduction Population Research and Policy Review 22(5-6): 427-555
Kaai, S.; Bullock, S.; Sarna, A.; Chersich, M.; Luchters, S.; Geibel, S.; Munyao, P.; Mandaliya, K.; Temmerman, M.; Rutenburg, N. 2010: Perceived stigma among patients receiving antiretroviral treatment: a prospective randomised trial comparing an m-DOT strategy with standard-of-care in Kenya Sahara J: Journal of Social Aspects of Hiv/Aids Research Alliance 7(2): 62-70
Navarrete, H.; Sandoval, A. 1979: Agricultural marketing rationlization and modernization, Ecuador. Potato marketing improvement programme. Project: enterprise for potato marketing and industrialization (EMCIPA) Racionalizacion y modernizacion del mercadeo agropecuario, Ecuador Programa de mejoramiento del mercadeo de la papa Proyecto: Empresa de Comercializacion e Industrializacion de la Papa EMCIPA: 44